Idan Peer, an Israeli-American scientist, comes from a background of biotechnology and intensive work with the FDA and Ariel De Lion, an Israeli-American author who publishes art, philosophy, music and science, developed a pseudo-scientific-technological theory known as InetntioMagnetism. According to the theory, human intentions operate according to the principles of magnetism in the universe, the latent power of electromagnetism, which is everywhere - from an electric circuit, through the golden ratio, and interstellar astronomy.  

De Lion believes that IntentioMagnetism constitutes a new foundational force, which is added to the four known basic forces, and provides the explanation for the existence of various unexplained phenomena in human consciousness, between a person and their friend furthermore the ecosystem, which cannot be explained if this power does not exist. De Lion believes that every person has one intention at any given moment, so the amount of intentions is measurable. The number of people living at any given moment is equal to the number of intentions in the system. When these intentions are calibrated for healing, the potential is enormous.  

Peer, has come to know during two decades of participating in current clinical FDA trials that it has been shown that thought power and patient awareness have spontaneous healing capabilities. "The placebo" is a powerful and inseparable force throughout each experiment.

In 2015, after several complex trials with the FDA, Peer explored a new line of thinking, "Is it possible to challenge the old model, which relies on surgery and prescription drugs, by exciting mind-body-based energy techniques? Is there a way to empower the placebo?"  

The encounter between the thesis of the Israeli-American researchers who knew from childhood, De Leon's IntentioMagnetism thesis, and Peer's placebo empowerment thesis, created the “Wheels Model". Which was developed in New York and Philadelphia and was first presented in 2016 at the TSC Consciousness Science Conference on behalf of Tucson University of Arizona to a wide audience of scientists, philosophers, and doctors. The hypothesis widely endorsed, and thousands of booklets changed hands.